A creamy game to drive yoghurt sales

We helped Valio in Sweden launch a digital game to drive sales of their creamy yoghurts! The game is communicated on-pack and online in order to gain maximum exposure and engagement.

Consumers can play the game for free for a few times and every week the best player wins a Vässla electric kick-bike! With the purchase of Valio yoghurt, the consumer gains more game plays.

The game is live on  https://kramapa.se/  until mid-august 2019.

The game is live on https://kramapa.se/ until mid-august 2019.