Massive action with a Sweet Grand Prize

Together with Valio in Finland, we launched a campaign where shoppers get stamps for each purchase of a Valio Jäätelöfabriikki ice cream pack. The stamps can be exchanged for pretty cool rewards like Instax cameras, audio books, films and even a hotel night in a special suite.

A partnership between Valio and the Klaus K hotel in Helsinki resulted in the Sweet Suite concept. A branded suite all in pink! The Sweet Suite comes equipped with a fridge filled with Valio ice cream.

Valio asked us to create the Collect & Get campaign in order to drive sales for this new ice cream brand. To win the exclusive free stay in the Suite, the consumers need to buy 25 jars of ice cream. After only 24 hours 100 Sweet Suite hotel nights were claimed.

See the live campaign site here: https://jaatelokeraily.valio.fi/