Discounts are a sure way to boost sales. But often the discounts are too costly and they don't excite customers to stay loyal to a brand or store.
To keep your customers satisfied, it’s crucial to give them extra value and show them some appreciation. Many companies choose to take the free or discount route. While discounts might work in the short-term, there are better ways to earn the loyalty of your customers. In a KPMG survey, 80 % of customers were found to like the surprise deals or gifts instead. Customers like the more personal approach, where they can feel connected to the brand and build a relationship with it, while earning some additional value at the same time.
A dedicated reward scheme for your brand?
Reward schemes such as "points programs", "collect & get" -campaigns and "gifts with purchase", are outperforming discount-based promotions because customers appreciate the more personal approach.
5 reasons why you should consider a reward scheme instead of a discount-based campaign or program:
People prefer rewards that engage and are fun
It shows what you’re thinking about your customers and care about what’s appealing to them
It adds value, instead of discounting your brand
Loyal customers convert and tell their friends and family about their great experience
It’s more cost-efficient since you can give a higher perceived value for a lower cost
Are you thinking about implementing a loyalty program or a promotion? Talk with us to get a free proposal.