Selecting the perfect reward for a brand activation

With the right type of rewards a brand can gain massive attention online and in physical stores. There are hundreds of reward options to choose from and the decision can make or break a campaign. One part of our service is to help brands find the right balance between cost and value (the target groups perception) in order to drive brand engagement, sales and loyalty with a high return on the investment.

Selecting a reward that works for the brand, engages the shopper and fits your budget can be challenging. Finding the right partners and creating a unique brand activation is vital for highlighting your brand in the right way and to gain incremental sales and change consumer behavior.

Together with the Finnish brewery Olvi, we recently launched a campaign where the consumers can get a Finlayson towel branded for Olvi KevytOlo mineral waters. The campaign is part of a renewal of the KevytOlo brand image. The reward is available for everyone who buys 10 products during the campaign period. With a strong textile brand like Finlayson, and custom branded towels, Olvi is generating excitement in the beverage category throughout Finland.

A dedicated landing page for the campaign, digital assets to drive traffic online and in-store materials create a strong exposure for the campaign. The bonus with a campaign like this is that long after the campaign has ended the branded products will continue communicating the brand on the beaches and in the homes of consumers.

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