Läkerol

A memory game to engage consumers to spend time with the brand and to motivate a purchase

lakerol.jpg
 

Challenge

Cloetta Norway was looking for a shopper activation to engage consumers to spend time with their brand. They also needed to increase penetration and get more shoppers to try their product range.

 

Our approach

We designed and developed a digital promotion where shoppers would spend time with the brand in a online game. Players could win movie tickets every week based on their score. In order to drive sales, we implemented a restriction on the number of game plays and with the purchase of two packs of Läkerol the shopper received bonus plays and more chances to earn a higher score.