A memory game to engage consumers to spend time with the brand and to motivate a purchase
Cloetta Norway was looking for a shopper activation to engage consumers to spend time with their brand. They also needed to increase penetration and get more shoppers to try their product range.
We designed and developed a digital promotion where shoppers would spend time with the brand in a online game. Players could win movie tickets every week based on their score. In order to drive sales, we implemented a restriction on the number of game plays and with the purchase of two packs of Läkerol the shopper received bonus plays and more chances to earn a higher score.